OUTREACH
“The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.” -Albert Einstein
It’s been three weeks since I committed to reducing my meat intake, and reaching out to teach others about my plan. I had proposed to campaign via Twitter and YouTube. My YouTube channel is up and running. I have 4 vegetarian/vegan recipes and a commitment for 3 more next week. My YouTube channel can be found by searching YouTube Decrease Meat, or by clicking here; https://youtu.be/Lb9Cxg7a5Vk .
I set up a Twitter account @DecreaseMeat. Where I’ve posted links to my YouTube content, and have followed several vegan/vegetarian chefs, and known vegetarian personalities. I’ve tweeted links to health studies regarding vegetarian diets and how to begin reducing your meat intake. I realized early that pushing people to eat a vegetarian diet by pressuring them doesn’t work. A gentle approach works much better to get people to entertain a lifestyle change.
I’ve gotten commitments from family, and friends that they will commit to one meatless day per week. My son who loves meat has even agreed to one meatless day per month. It’s a start! I hope to fill my YouTube channel with more vegetarian and vegan recipes and health conscious content to encourage a bigger following and more people committing to reducing their meat consumption.
This is a slow campaign and it won’t happen overnight, but if just one 
person ate meatless once per week that one person would reduce greenhouse gases 8.4% per year. It’s not a lot but every little bit counts (vegconomist.com). In talking to people during my outreach, it became very clear that people are uninformed about meat. They really fall into the hype over meat protein and how important it is for weight loss and muscle building. Again, my approach isn’t to push people to become full on vegans or vegetarians. My approach is to get people to realize and understand what the affects of eating a diet high in animal products does not only to their health, but to the environment. Cutting out meat once per week is a very realistic starting point for almost everyone. This is something I’m becoming more and more passionate about, and I hope to get more interest and support in my quest to educate others about all the benefits of decreasing meat.
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